Our Story
Pur. Nails
Nail your look with handcrafted elegance.
The Origin
Nestled in the heart of Los Angeles, the City of Angels, Pur finds its genesis amidst the gentle sea breezes and golden sunshine that grace the West Coast. Our brand is a tribute to this vibrant metropolis, echoing its effervescent spirit and the infectious energy that flows through its streets.
Pur is the harmonious blend of the relaxed, laid-back attitude and the sophisticated elegance. Here, the contemporary and the nostalgic converge, creating a singular expression of style in a symphony of grace and flair.
The Positioning
Pur Nails provides 100% hand-made press-on nails that encapsulate the modern chic and nostalgic elegance mixed into a succinct laid-back attitude, making put on and take off the nails within 10 seconds without harm to nails at all.
Our Commitment
Each piece in our collection is 100% handcrafted, a conscious departure from the monotony of machine-made uniformity. Our commitment to manual artistry ensures that every set of press-on nails is not just a product but a personal testament to individuality. With Pur, you wear a story – one that carries the unique imprint of artisanal touch.
We Invite You
We invite you to immerse yourself in the Pur experience, where every nail set is a narrative, each design a dialogue between modern moxie and vintage charm.
100% hand-made
10 seconds to put on or take off
0 harm to nails
With Pur, it's not just about adorning your nails; it's about adorning your life with memories and moments that are quintessentially yours.